the mission of fitlosophy® is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products, to redefine how people integrate fitness into their lifestyle, and to change the shape of our world - literally. our mantra at fitlosophy: live life fit®.
fitlosophy was founded in 2008 by entrepreneur angela mader who created the company's flagship product, fitbook®, and subsequent line of products and programs, to promote embracing a healthy lifestyle and taking a positive approach to reaching goals. what was once her own personal battle evolved into her passion for positively influencing the lives of others.
what started as a single-product idea scaled into a lifestyle brand with a complete line of fitness and wellness planning products with placement in over 16,000 stores nationwide, including major retailers like Target, Walgreens, and CVS.
fitlosophy is now a part of the Design Group family of brands.