fitlosophy was founded in 2008 by entrepreneur angela mader who created the company's flagship product, fitbook®, and subsequent line of products and programs, to promote embracing a healthy lifestyle and taking a positive approach to reaching goals. what was once her own personal battle evolved into her passion for positively influencing the lives of others. 

what started as a single-product idea scaled into a lifestyle brand with a complete line of fitness and wellness planning products with placement in over 16,000 stores nationwide, including major retailers like Target, Walgreens, and CVS. 

in june 2018, fitlosophy was strategically acquired by CSS Industries, Inc. (NYSE: CSS), a publicly traded company in the consumer products space.