fitlosophy was founded in 2008 by entrepreneur angela mader who created the company's flagship product, fitbook®, and subsequent line of products and programs, to promote embracing a healthy lifestyle and taking a positive approach to reaching goals. what was once her own personal battle evolved into her passion for positively influencing the lives of others. 

what started as a single-product idea scaled into a lifestyle brand with a complete line of fitness and wellness planning products with placement in over 16,000 stores nationwide, including major retailers like Target, Walgreens, and CVS. 

fitlosophy is now a part of the Design Group family of brands.